Our Client
Our client is a growing private dementia care provider in Toronto seeking a Community Outreach and Marketing Manager to support two residential communities. This is a hands-on opportunity for a warm, professional self-starter who enjoys building relationships, engaging with the community, and helping families navigate important care decisions.
Experience in seniors’ housing, retirement living, or healthcare is preferred, particularly in community outreach, resident relations, or occupancy-driven sales. Candidates from recreation, therapeutic programming, or community engagement backgrounds are also encouraged to apply. Strong interpersonal skills, initiative, and organization are essential; clinical credentials are not required.
Key Responsibilities
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Represent both residences within the community, building trusted relationships with prospective residents, families, and referral partners.
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Generate leads through proactive outreach to healthcare professionals, hospital discharge planners, seniors’ groups, private clubs, and community organizations.
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Respond to inquiries, conduct residence tours, and guide families from initial interest through to move-in.
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Execute local marketing initiatives, including newsletters, presentations, and community campaigns.
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Plan and coordinate events and speaker series that connect prospective families and referral sources with the residences.
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Maintain accurate prospect records, manage follow-ups, and work closely with the CEO and site leadership to achieve occupancy goals.
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Track outreach and event effectiveness, using insights to improve lead generation and engagement.
Why This Opportunity
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Make a meaningful difference by helping families access specialized care for their loved ones.
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Take ownership of community outreach within a growing organization, with direct access to senior leadership and room to bring your own ideas.
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Benefit from an established branding toolkit and external consultants supporting CRM infrastructure, SEO, and AI optimization.
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Work across two Toronto residences in a primarily in-person role, with some flexibility for remote work. Regular travel between locations and into the surrounding communities is required.
REF: WEB1868